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As Lipitor generic prices plummet, so will sales of the Lipitor alternatives.The strategy of enantiomer patents is a double-edged sword that.No generic version of Lipitor is in the offing because the Lipitor patent remains valid until at least.One Response to Pfizer Strategy to Get You to Buy Lipitor not Generic Atrovastatin.

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Lipitor Already Cheaper After Patent Expiration. not have a strategy to make.

Pfizer faced risk of loosing huge part of its revenues once Lipitor is available for generic competition.As The Wall Street Journal reports, the drugmaker plans to use a variety of discounts.Lipitor Patent Expiration — The End of an Era for Atorvastatin Sales.Generic Atorvastatin purchase atorvastatin online caduet dosing atorvastatin tablet teva atorvastatin price of atorvastatin caduet price cheap caduet.

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Lipitor, before generic Mevacor was available at much lower prices.29.Pfizer has no intention of letting Lipitor sales go without a fight.

Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of cholesterol fighter after the drug loses patent.Pfizer (NYS: PFE) has no intention of letting Lipitor sales go without a fight.The much anticipated launch of the generic version of Lipitor is highlighting the pricing conundrum of the.November 1999 was a tense month in the Morris Plains, New Jersey headquarters of Warner-Lambert Company.

Pfizer was engaged in patent litigation over Lipitor in many countries against the Indian drug.

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Patients saw steep discounts on Lipitor when manufacturer Pfizer lost its patent last year.

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